Designing for complex domains. Grounding strategy in human behavior.
I am Fotis Pastrakis, a Senior UX Strategist, Researcher, and Web Developer with over 10 years of experience shaping digital experiences across highly regulated industries—including Pharmaceuticals and Finance. Over the course of my career, I have collaborated with global enterprise organizations such as Pfizer and Deloitte, delivering evidence-based product strategy and accessible user interfaces.
“Grounding user interfaces in Object-Oriented mental models (OOUX) to turn complex domain logic into intuitive, frictionless digital journeys.
My approach merges rigorous user research with hybrid technical execution. I apply Object-Oriented UX (OOUX) to map complex systems into clear object structures before code is written, drastically reducing cognitive load. Additionally, I integrate Generative and Agentic AI into research synthesis workflows to accelerate discovery without sacrificing human insight.
As a hybrid creator, I am UX-first while remaining fluent in modern HTML, CSS, and JavaScript—allowing me to bridge the gap between high-level strategy, design systems, and production engineering.
